R.O.S.S BALI was born and nurtured on the island of Bali, founded in 2020 amidst the challenges of the pandemic. Recognizing a shift toward e-commerce during a time when consumers faced limited access to in-person shopping, R.O.S.S BALI saw an opportunity to meet the daily hair care needs of people across Indonesia.

With a focus on serving individuals with curly, wavy, and coily hair, the brand introduced its specialized products nationwide. Since then, R.O.S.S BALI has experienced remarkable growth, gaining a loyal customer base across Indonesia, from Sumatra to Papua, through its dedication to providing quality hair care solutions tailored to unique hair types.